Michael B. Jordan Tapped by BACARDÍ® Rum to Direct First-Ever Digital Film for New Premium Collection

Miami, Florida 2018 – The Cuban Art Project- BACARDÍ® rum today unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier this year. As part of its continued efforts towards the premiumization of … Continue reading

The Original BACARDI® Cuba Libre Celebrates 111th Anniversary

The Original BACARDI® Cuba Libre Celebrates 111th Anniversary Every day, about 6,000,000 BACARDI Cuba Libre cocktails are enjoyed around the world CORAL GABLES, Fla., Aug. 22, 2011 /PRNewswire/ — This August, BACARDI®, the world’s favorite and best-selling premium rum, celebrates the 111th anniversary of the creation of the Original Cuba Libre. With its refreshing combination … Continue reading